I’ll just come out and say it. I am not feeling RE5’s viral video campaign. Termi stopped by the blog and commented about it the other day…so I thought I would do a quick post covering the two videos released so far.

I am pretty disappointed with what they’ve done here. There was so much potential for this RE5 viral campaign….but they had to go down the path of the cliche “flashback” didn’t they? It was very well made, don’t get me wrong, the production value was great. But come on…your brilliant idea was that flashing lights will trigger these horrible flashbacks? Lame. At least try and correlate what Chris Redfield (main character of RE5) does in the video to what his flashbacks in the game are. Don’t just show generic gameplay as these “horrible memories.”

Check out the videos and more thoughts after the jump.

How does standing in a press conference remind you of getting attacked by a huge man beast with a bag over his head while wielding a chainsaw or how about a guy jumping 30 feet in the air on a motorcycle with some sort of long metal chain weapon….please tell me….Must have been all those flashing bulbs.

Last time I was hanging out with a hottie on a rooftop (happens all the time) and a mirror reflected light in my eye….Did I freak out and have a flashback about breaking my arm in a nasty snowmobile accident??…..No, it just sobered me up long enough to realize that my hottie was, shall we say, luke warm. Again! Come on. If you are going to have light glaaaring into his eyes at least have a transition shot of him getting blinded or something bright shining at him in the game…ugh such a cheese ball way to throw gameplay into the video.

I keep asking myself how people get paid to come up with this stuff…